Basketball Africa League: A Catalyst for Economic Transformation in Africa

The Nile Conference of the Basketball Africa League (BAL) is underway in Kigali until May 25, 2025, showcasing not just thrilling games but also significant economic development. Featuring players from across Africa, NBA stars, and local talent, the BAL aims to foster integration and growth on the continent.

Kigali is the center of African basketball for this nine-day event, with four teams—Al Ahli Tripoli (Libya), MBB (South Africa), Nairobi City Thunder (Kenya), and APR (Rwanda)—competing for playoff spots in Pretoria. Clare Akamanzi, a key figure in the league, emphasized its mission to use basketball as a tool for transformation in Africa.

New Talent and Exciting Matches

This conference marks the BAL debut for Al Ahli Tripoli, MBB, and Nairobi City Thunder. Among the standout players is Jaylen Adams, a former NBA athlete, who aims to lead his team to victory. Another highlight is David Craig, the tallest player in BAL history at 2.18 meters, alongside 16-year-old Emmanuel Onoja, representing the future of African basketball.

Economic Impact and Job Creation

The BAL is more than a sports event; it’s a driver of economic growth. Akamanzi stated, “The BAL will be a force of transformation for Africa,” with hopes of creating 650,000 quality job opportunities over the next decade. In just four years, the league has already generated nearly 37,000 jobs.

The potential of Africa’s sports economy is growing, with estimates suggesting it could account for up to 1% of the continent’s GDP by 2030 through infrastructure, events, marketing, and textiles. Candy Basomingera, Deputy CEO of the Rwanda Convention Board, noted that Rwanda hosted 70 sporting events from 2021 to 2024, injecting $50 million into the economy.

Promoting African Unity

The BAL also serves as a symbol of African unity, with twelve clubs from different countries competing across four host cities: Rabat, Dakar, Kigali, and Pretoria. Akamanzi highlighted that the league reflects the dream of economic integration, showcasing diverse talent from across the continent.

The competition fosters regional skill mobility, aligning with the goals of the African Continental Free Trade Area (AfCFTA).

Growing Audience and Global Reach

The league’s popularity is on the rise, with attendance growing from 45,000 spectators in 2021 to 120,000 in 2024. Broadcasting now reaches 214 countries in 17 languages through partnerships with networks like Canal+, ESPN, and NBA TV, enhancing the visibility of African basketball.

Looking Ahead

The Nile Conference serves as a crucial step before the playoffs in Pretoria, where the top teams will vie for the African championship. APR, the host team, hopes to leverage home advantage after last year’s setback.

With its blend of high-level competition and economic ambition, the BAL demonstrates Africa’s potential for growth and success. Established in 2019, the BAL is the first professional league created by the NBA outside North America, aiming to develop basketball in Africa and inspire the youth.