Alyn Sano attends NAMM Show 2026 in Los Angeles

Rwandan singer Alyn Sano is representing Rwanda at the The NAMM Show 2026, one of the world’s largest music industry events. The show is currently taking place in Los Angeles, United States.

The NAMM Show runs from January 20 to 24 at the Anaheim Convention Center in California. It brings together musicians, producers, music technology companies, and industry leaders from around the world.

What the NAMM Show represents

The NAMM Show is organised by the National Association of Music Merchants. It is widely recognised as the world’s largest international music trade exhibition.

Each year, the event allows artists and companies to showcase new instruments, audio equipment and music technologies. In addition, it features live performances, workshops and panel discussions. As a result, the show plays a key role in shaping global music industry trends.

A milestone in Alyn Sano’s career

Alyn Sano described her participation as an important step in her artistic journey. According to the singer, the event gives her the opportunity to connect with global music professionals.

At the same time, she said the show allows her to present Rwanda’s musical identity to a wider audience. For her, representing the country on such a platform is both an honour and a responsibility.

Alyn Sano is known for blending Afro-pop and soul. Her sound has been shaped by years of live performance and artistic growth. Over time, she has built a reputation for emotionally driven and energetic performances.

Her career achievements include reaching the Top 8 of The Voice Afrique Francophone. In addition, she has won several awards, including Best Female Artist.

Impact on Rwanda’s creative industry

Beyond her personal success, Alyn Sano’s presence at the NAMM Show carries wider significance. It highlights the growing visibility of Rwanda’s music industry on the global stage.

Moreover, the experience gives her access to new technologies, professional networks and possible collaborations. These connections could support future projects and knowledge transfer back home.

Looking ahead

While in the United States, Alyn Sano is also working on new music projects. She continues to position herself for an international career.

Recently, she released her single Turn It Up, which reflects her evolving sound and broader ambitions. As she moves forward, her participation at the NAMM Show underlines the rising presence of Rwandan artists in global music spaces.

As she continues this journey, her participation in The NAMM Show highlights the rising presence of Rwandan artists on major global music platforms.

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