New AI Integration Approach

Apple plans to introduce a new feature called Extensions in its upcoming software updates, including iOS 27, iPadOS 27, and macOS 27. These updates will roll out later this year and aim to change how users interact with artificial intelligence on Apple devices.

With this update, users will gain the ability to choose which AI models they want to use, rather than relying on a single built in system.

User Choice and AI Flexibility
Apple will allow integration with AI technologies developed by other companies such as Google and Anthropic. This approach gives users more flexibility and control over how they use AI features.

The system will support tools like Siri, writing assistance features, and image editing tools such as Image Playground. ChatGPT is also expected to remain available as one of the options.

Strategic Direction
The project is led by John Ternus, who is expected to succeed Tim Cook as the company’s chief executive. Under this direction, Apple focuses on integrating existing AI technologies instead of building all systems internally.

This strategy allows the company to adapt quickly to changes in AI while maintaining its existing business model.

Position in the AI Market
Some industry observers believe Apple has moved slower than competitors in adopting AI. However, the company’s approach focuses on combining external innovations with its ecosystem rather than developing large scale infrastructure.

This method supports continued revenue growth while improving how users interact with their devices.