Google is expanding its role in digital health with a new set of AI-powered features designed for a wider audience. The company announced several updates on Thursday, aiming to turn its AI assistant into a personal wellness coach for everyday users.
The strategy goes beyond Fitbit and Pixel Watch owners. Google wants to attract people who use devices such as the Apple Watch, Oura Ring, and Garmin wearables. The company also hopes to reach users who do not own a fitness tracker at all.
Instead of focusing only on wearable sales, Google is placing greater attention on the fast-growing AI health market. The company is now competing more directly with OpenAI and Microsoft, as more people use AI tools for health advice and wellness support.
Google Health App Introduces AI Coaching Features
On May 19, Google will replace the Fitbit app with a new platform called Google Health. The app will include an AI Health Coach powered by Google’s Gemini models.
The assistant will create personalized fitness plans, summarize health records that users choose to upload, and answer questions related to workouts, sleep, and recovery. It will also track patterns in a user’s activity and explain how certain habits affect overall wellness.
For example, the AI coach may show how a recent run helped a user reach a weekly distance goal. It may also explain how extra sleep improved recovery based on biometric data from wearable devices.
Google also introduced the Fitbit Air, a lightweight wristband without a screen. The device is designed to work alongside the new Google Health app.
Some advanced AI features will require a separate Google Health Premium subscription.
Competition in AI Health Continues to Grow
Google believes AI can make professional-style wellness guidance available to more people. According to Google Health executive Rishi Chandra, the goal is to give users support similar to what athletes receive from trainers, nutritionists, and sleep experts.
At the same time, medical organizations such as the Mayo Clinic and Duke University School of Medicine have warned that AI health tools can sometimes provide inaccurate or incomplete information. They stress that AI should support doctors rather than replace them.
Google agrees that its tools are not meant for medical diagnosis or treatment. The company says the AI coach should serve as a wellness assistant instead of a substitute for healthcare professionals.
Google is also working on stronger integration with platforms like Health Connect and Apple HealthKit. This would allow users to combine health data from different apps and devices more easily.
The competition in AI wellness is becoming more intense. Samsung, Oura, Whoop, Microsoft, and OpenAI have all introduced AI-powered health insights in recent years.
Google believes wider device compatibility could help the company stand out in the growing AI health industry.
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